| Summary: | 碩士 === 國立交通大學 === 傳播研究所 === 105 === This study focuses on the enthusiasm for infographics in recent years. Infographics and news are no longer confined to words and pictures, but containing sounds and interactive clicks to help the audience comprehend issues or events. To understand this phenomenon, this study conducts an experiment to compare the impact of three types of infographics, including static, motion and interactive, on the audience. This study also uses an important concept—prior knowledge from elaboration likelihood model（ELM）, and explores the possible interaction effects of prior knowledge and infographic types on the audiences’ reading experience and comprehension.
This study uses GMO as a topic to produce scince news texts. Subjects for the web-based experiment are universtiy students. In total, 840 students participate in the experiment. Results show that those who read static and motion infographics have better reading experience than others, but those who read text-only news and interactive infographic have better reading comprehension than others. In addition, those with greater prior knowledge tend to have better reading comprehension than those with lower prior knowledge. Overall, the findings suggest that science news infographics are more appealing to the audience, but text-only version and interactive infographic are still important for the audience to comprehend news content. Moreover, prior knowledge can help increase the audiences’ reading comprehension. This suggests that individuals’ ability also plays a role in their science news reception.
|
|---|
