Market Reactions to Samsung's Mobile Phone Battery Explosion for Samsung’s and Companies Supply Chain
碩士 === 國立交通大學 === 管理學院管理科學學程 === 105 === Samsung’s smart phone battery explosion occurred by Aug. 2016. It is serious problems more than other accident in consumer electronics products in recent years. Samsung stock will be fell during this period, while Apple is Samsung rival that’s stock will ther...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mt5crf |
| Summary: | 碩士 === 國立交通大學 === 管理學院管理科學學程 === 105 === Samsung’s smart phone battery explosion occurred by Aug. 2016. It is serious problems more than other accident in consumer electronics products in recent years. Samsung stock will be fell during this period, while Apple is Samsung rival that’s stock will therefore rise. Taiwan's electronics manufacturers are mostly Samsung Electronics and Apple's supply chain manufacturers. The supply chain manufacturers may also be affected by the spread. This study would like to use the Samsung smart phone battery explosion event. To analyze whether Taiwan's Samsung and Apple supply chain manufacturers have abnormal compensation for the stock price. To understand the investor for the event in the stock price reaction results will be how to show. Our study found a few results, it can reference as follows:
1. Samsung supply chain vendor stock on the day of the incident occurred. That with negative rate of return.
2. Apple supply chain vendor stock on the day of the incident occurred. That didn’t appear positive abnormal rate of return.
3. Apple supply chain vendor stock on the day of the incident on the abnormal rate of return or the average cumulative abnormal rate of return. That were not significantly higher than the Samsung supply chain vendor stock.
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