none
碩士 === 國立中央大學 === 資訊工程學系在職專班 === 105 === Since information technology has developed significantly changing not only business activity but also the traditional consumer behavior. People who is no longer subject to the constraints of time and space which has provide more choice and convenience by usin...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/87pydm |
Summary: | 碩士 === 國立中央大學 === 資訊工程學系在職專班 === 105 === Since information technology has developed significantly changing not only business activity but also the traditional consumer behavior. People who is no longer subject to the constraints of time and space which has provide more choice and convenience by using increasing popularity of mobile devices.
A comprehensive and efficient consumer market like Taiwan, it is basic requirements of digital platform which is convenience and having strategy pricing for consumer. However, the current payment system is lack of trust to the manufacturer and less secure payment methods. Apple Pay is a new payment method that can dominate consumer purchase decisions to improve customer trust and satisfaction which is differ from the traditional payment method with concern about the information security.
This study will build an ecommerce app in iOS which is using Apple Pay as the payment method to elaborate on its characteristics and process of business logic though the practical presentation and application. It is the fundamental of this research to promote understanding of application by using Apple pay that create opportunities for comprehensive E-Commerce.
|
---|