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• Main Authors: Yi-Hsuan Wang, 王以萱
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/33057877208864952395

碩士 === 國立中央大學 === 高階主管企管碩士班 === 105 === This paper aims to explore and analyze the competition strategy of the notebook computer industry in Taiwan, taking C Company as a case and combining with the characteristics of the overall market demand of the mainland, and discussing the status quo of the industry in which the company performs the notebook computer marketing activities on the mainland, the internal conditions and the external Competitive environment and so on. Using SWOT analysis and 4P marketing theory, C company to take the marketing strategy (such as products, prices, access, promotion) and other aspects of a comprehensive analysis to find C company notebook computers in the mainland market competition has the advantage To help Taiwan's notebook enterprises in the new market environment, the use of its own advantages to adjust its strategy in the market competition in order to help Taiwan's notebook enterprises in the new market environment, the use of its own advantages to adjust its strategy in the market competition To enhance its overall competitiveness.