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• Main Authors: Yao-Te Wu, 吳耀德
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/339d6h

碩士 === 國立中央大學 === 高階主管企管碩士班 === 105 === In the face of the rise of red supply in mainland China, the supply of electronic components must be accelerated to transform, strengthen R & D and innovation in order to create sustainable and sustainable competitiveness. Strategy for most companies, is to defeat the competitors to obtain more outstanding performance for the company's ultimate challenge goals. This study motivates the business strategy of case enterprises, how to find suitable production bases in Asia to reduce production costs, and use the technology accumulated over the years to strengthen the competitiveness. In terms of strategy, the product from the early quality of maintenance to upgrade to the guarantee of reliability, but also have accurate delivery, the strategy used by its finishing as follows  Cost leadership: global operations and enhance the automated production to reduce production costs.  Product differentiation: the product from the early quality of maintenance to upgrade to the guarantee of reliability.  Resource concentration: refined products, customer-level. In this study, the conclusions of the study are based on the appropriate analysis of the conclusions of the case, for other companies and related industries to make business strategy recommendations  Case companies: the proposed case companies to effectively adjust the company's business strategy to improve the company's competitiveness, to maximize the benefits for shareholders.  other enterprises: to provide a case by the company's business strategy to identify possible follow-up key factors, as other similar business strategy in the reference to reduce the possibility of failure.  related industries: to provide electronic technology related industries business strategy reference.