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• Main Authors: Wen-Tien Hsieh, 謝文典
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/s693kv

碩士 === 國立中央大學 === 高階主管企管碩士班 === 105 === According to Greenpeace, the smartphone has been in its 10th anniversary since 2007, and during this period, the world has made 7.1 billion handsets, estimated at a total population of 7.3 billion in 2016, almost every has one. The speed is fast, it is surprised. Because of the popularity of intelligent mobile platforms (such as smart phones and tablet) and wireless networks, smart phone has personal life, location base service(LBS) and timeliness, and people cannot leave mobile phones. Each mobile device installs more Apps, to push mobile phones will be growing more and more, resulting in a strong industrial ecosystem - from Manufacturing handsets, developing App and App monetization models ... and so on. We hope to learn how the App industry works, how developers develop App, and upload App to App stores and discuss profit models. This study will explore how the mobile application ecosystem is formed, App application profitable models, and the mobile application development process.