The Effects of Rebranding on Brand Equity
碩士 === 國立彰化師範大學 === 企業管理學系行銷與流通管理碩士班 === 105 === This study aims to explore the effects of rebranding on brand equity. In order to compare the difference of effects between different types of rebranding, the purposes are divided into exploring the effects of different types of rebranding on brand eq...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4b9avh |