Applying IPA in Evaluating Service Quality of Passengers of Chia-Yi Wen-Hua Park
碩士 === 國立嘉義大學 === 土木與水資源工程學系研究所 === 105 === The demands for people to visit urban parks as a way spending holidays or casual hours are increased. Accordingly, the purpose of the study is to explore the true expectation and satisfaction of services quality that visitors perceived for urban parks. The...
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ndltd-TW-105NCYU57310032017-04-21T04:24:56Z http://ndltd.ncl.edu.tw/handle/71619610597476938901 Applying IPA in Evaluating Service Quality of Passengers of Chia-Yi Wen-Hua Park 應用IPA模式檢視嘉義市文化公園之服務品質 陳侑忻 碩士 國立嘉義大學 土木與水資源工程學系研究所 105 The demands for people to visit urban parks as a way spending holidays or casual hours are increased. Accordingly, the purpose of the study is to explore the true expectation and satisfaction of services quality that visitors perceived for urban parks. The research lies in applying importance-performance analysis (IPA) to identify the major strength and weakness service quality attributes of tourists’ expectation before experiencing the Chia-Yi Wen-Hua Park and the satisfaction after that based on SERVQUAL construct with 30 items. With convenience sampling, totally 505 questionnaire samples were collected. The results show that two attributes with high importance but low performance are required for immediate improvement. Based on the results of this study, managerial suggestions for administration departments and future possible directions for further studies were provided. 蔡東霖 學位論文 ; thesis 0 zh-TW |
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碩士 === 國立嘉義大學 === 土木與水資源工程學系研究所 === 105 === The demands for people to visit urban parks as a way spending holidays or casual hours are increased. Accordingly, the purpose of the study is to explore the true expectation and satisfaction of services quality that visitors perceived for urban parks. The research lies in applying importance-performance analysis (IPA) to identify the major strength and weakness service quality attributes of tourists’ expectation before experiencing the Chia-Yi Wen-Hua Park and the satisfaction after that based on SERVQUAL construct with 30 items. With convenience sampling, totally 505 questionnaire samples were collected. The results show that two attributes with high importance but low performance are required for immediate improvement. Based on the results of this study, managerial suggestions for administration departments and future possible directions for further studies were provided.
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蔡東霖 |
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蔡東霖 陳侑忻 |
author |
陳侑忻 |
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陳侑忻 Applying IPA in Evaluating Service Quality of Passengers of Chia-Yi Wen-Hua Park |
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陳侑忻 |
title |
Applying IPA in Evaluating Service Quality of Passengers of Chia-Yi Wen-Hua Park |
title_short |
Applying IPA in Evaluating Service Quality of Passengers of Chia-Yi Wen-Hua Park |
title_full |
Applying IPA in Evaluating Service Quality of Passengers of Chia-Yi Wen-Hua Park |
title_fullStr |
Applying IPA in Evaluating Service Quality of Passengers of Chia-Yi Wen-Hua Park |
title_full_unstemmed |
Applying IPA in Evaluating Service Quality of Passengers of Chia-Yi Wen-Hua Park |
title_sort |
applying ipa in evaluating service quality of passengers of chia-yi wen-hua park |
url |
http://ndltd.ncl.edu.tw/handle/71619610597476938901 |
work_keys_str_mv |
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