A Study on the Motivation in Participating Performing Arts Events

• Main Authors: HUANG, HUI-YUN, 黃惠筠
• Other Authors: CHEN, HUI-RU
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/fyeucq

碩士 === 南華大學 === 企業管理學系非營利事業管理碩士班 === 105 === 　　The purpose of this study is to understand the motivation in participating performing arts activities, sources of participating information, and the participating constraints of different participants’ background. Questionnaires were used to survey four classical music concerts and multiple response cross-analysis was used. 303 questionnaires were collected, deducting invalid 8 questionnaires, so there were 295 effective questionnaires. The effective rate was 51%. The results were as follows: 1. The main motivation in participating performing arts events is "support arts activities", and then is "socializing with friends and relatives （with tickets), and the less is " having interests in performing form". 2. The main sources of participating information is "friends and relatives" and then is "NTCH/PAR" and the less is "posters/flyers".3. The main participating constraints is "no time", and then is "replaced by other leisure activities" and the less is "the tickets are too expensive". Through the results of this study, we can provide recommendations of promoting performing arts activities to the performing arts organizations, public sector and private sector .