Exploring the Impact of Mobile Advertising Characteristics on Consumers’ Advertising Attitude and Mobile Advertising Effect
碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 105 === In this study, we explore the impact of mobile advertising characteristics on consumers’ advertising attitude and mobile advertising effect, and present the result to enterprises who are using mobile advertising to market their brands or products as a r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9v8923 |