| Summary: | 碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 105 === With the development of science and technology, the establishment of factories and the improvement of transportation equipment, etc., it increases the convenience of people’s lives. The development brings many hazards for the earth and causes many pollution, including waste pollution, water pollution and air pollution.
Transport with the development of science and technology are gradually important. At present each household at least one car, if it can reduce the use of traditional fuel vehicles and increase the use of green vehicles, it will be able to bring contribution to the earth. This study focuses on the air pollution caused by transport equipment and use the cars as an example. If it combined with government policies to reduce air pollution, consumers whether increase the willingness to buy green car or not. At present, only few people use low-pollution green car, how to increase the use of environmentally friendly vehicles is an important issue.
In this study, we set up the hypothesis of environmental protection consciousness, cost structure and convenience as the influencing factors, and discuss the relationship between consumers' intention to depend on the causal relationship model.
In this study, it use the regression analysis method to establish the hypothesis. According to the results, the environmental protection consciousness, the cost structure and the convenience factor had significant positive influence on the purchasing intention of the consumers. It suggests that the government can offer the policies to different consumers and combine the implementation of policies in response to consumer demand. This study also analyzes the different views of consumers, and the consumers who have different ideas can formulate policies in different directions to meet the needs of consumers.
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