| Summary: | 碩士 === 國立高雄師範大學 === 表演藝術碩士學位學程 === 105 === This paper uses investigation, case study, and textual analysis to examine the nominations for Best Music Video at the 26th Golden Melody Awards. It focuses on the five music videos (MVs) nominated for Best Music Video award and the specific performance of the emotional visualization in MV. The study begins by analyzing "expert interviews" to understand the MV, the making of the MV by the director, the visual performance as the primary interpretation of the text, the song production by the director, the melody and lyrics in terms of mood, and the re-interpretation of the lyrics as emotional, ideology, and social observations. Subsequently, the film correlation theory is utilized to examine the emotional aspect of the MV and the social aspect of the performance as "case study research." The results of this analysis are presented film story board in the five MVs . After analyzing the content, the paper establishes the emotional segmentation in the text and summarizes the seven basic emotions– joy, anger, sorrow, fear, love, disgust, and desire–using sociology, psychology, colorology, iconography, and semiotics. Finally, the author conducted an online survey based on the 26th Golden Melody Awards to gather information on the character, stage property, movement and scenery as symbol, social phenomena linked to the emotional value of symbolic meaning, "textual analysis," and perception of the winner of the Best Music Video award. The results indicated a relationship between the pattern, choice, and the atmosphere created by watching the MV and the emotional attraction associated with watching the MV. The results of the image analysis show that there is a relationship between "emotional segmentation" and "emotional value symbol." In conclusion, given the context of art-related topics, follow-up research proposals, and art museums that collect exemplary works of professional art, the public, without professional training, cannot understand that the nuances of popular art in professional art should be taken seriously. The implementation of aesthetic education–aesthetics in the experience of everyday life that brings art to life–using popular art can help promote the rise of national art.
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