A Study of Chinese Material Design for Flight Attendant: Duty Free Sales as an Example

• Main Authors: Chang, Ya-Chu, 張雅筑
• Other Authors: Fang, Li-Na
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/zfh33j

碩士 === 國立高雄師範大學 === 華語文教學研究所 === 105 === This study mainly focuses on the Chinese material design for flight attendant. The number of Chinese tourist has increased owing to the economical development, so the needs of customer service for Chinese speaker tourist has increased as well. Flight attendant is a typical job in the airline service industry, besides flight attendant needs to contact the tourist frequently. Therefore, the Chinese learning needs of flight attendant has raised. Chinese learning for specific purposes has become more and more popular in recent years. In order to design a Chinese material for flight attendant, the most important thing is the learning needs analysis for flight attendant. This study adopted qualitative research methods. First, the researcher wants to figure out the Chinese learning needs of flight attendant which was done in questionnaire method. The results are as below: 1) Most of them are zero-based to beginner level, and they are Korean and Japanese. 2) They want to get the conversation skills, focus on the listening and speaking. 3) They prefer the distance learning program and intensive courses. 4) The learning method they expect is situated learning. 5) They have a strong motivation to learn Chinese: the commission of duty free sales. Second, the researcher conducted the field research to collect the language materials of the flight attendant for the Chinese material design, and focus on the duty-free sales topic. The researcher found out some characteristics of their service language. 1) There are a lot of vocabularies. 2) The sentences are repeated and fixed. Lastly, the researcher proposed the principles of Chinese material design for flight attendant and focus on duty-free sales topic. It’s based on the relative theories and above result of research. And hope this study will be useful for the Chinese material design for flight attendant in the future.