| Summary: | 碩士 === 南開科技大學 === 休閒事業管理研究所 === 105 === The purposes of this study were: 1). to explore the basic information regarding students’ cognitions and attitudes towards ecotourism and their online learning achievements; 2) to investigate the differences of students’ ecotourism cognitions, attitudes, and online learning effects among different demographic backgrounds students; 3). to predict online learning effects through students’ ecotourism cognitions and attitudes . A total of 320 questionnaires were distributed and 290 valid questionnaires were collected. The questionnaire was used to investigate the students' cognition and attitudes about ecotourism through online learning. Statistical methods such as descriptive statistical analysis, independent t -test, ANOVA and multiple regression analysis were applied to analyze the data for the study. The results show that students with different backgrounds have significant differences in ecotourism cognitions, attitudes and online learning outcomes. Besides, online learning outcomes are affected significantly by the ecotourism cognitions and the involvements in ecotourism attitudes.
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