| Summary: | 碩士 === 國立屏東大學 === 生態休閒教育教學碩士學位學程 === 107 === This study is designed to investigate the Sichongxi hot spring park tourists to learn the status and differences in tourism motivation, tourism satisfaction, and revisit intention of Sichongxi hot spring park tourists with different background variables, and to explore the relationships among the various variables. With “Questionnaires of Sichongxi hot spring park Tourists’ Tourism Motivation, Satisfaction and Revisit Intention” as the research instruments, there are 350 questionnaires taken by convenience sampling, among which 330 valid questionnaires are recovered, making the effective recovery rate of 95.14%. Then, it uses SPSS 19.0 version for data analysis, including reliability analysis, item analysis, descriptive statistics, independent sample t-test, one-way ANOVA, and Pearson product moment correlation analysis. Based on research purposes and research questions, results are obtained through the questionnaire survey analysis.The results are as follows:
1. The status and differences of tourism motivation of Sichongxi hot spring park tourists with different background variables fall into “agree above the average” in overall scale, to which the “stretch of body and mind” is the highest. And there are no significant differences in gender, age, residence, marriage status, and occupation, however, there are significant differences in education level and monthly income.
2. The status and differences of tourism satisfaction of Sichongxi hot spring park tourists with different background variables fall into “agree above the average” in overall scale, to which the “natural attraction” is the highest. And there are no significant differences in residence, education level, marriage status, and occupation, however, there are significant differences in gender, gender, age and monthly income.
3. The status and differences of revisit intention of Sichongxi hot spring park tourists with different background variables fall into “agree above the average” in overall scale. And there are no significant differences in gender, age, residence, education level, marriage status, occupation, and monthly income.
4. There are positive correlations among Sichongxi hot spring park tourists’ tourism motivation, tourism satisfaction, and revisit intention.
Sichongxi hot spring park is a recreation area where tourists are attracted to visit, and tourists give highly complimentary remarks to overall facilities and planning. Tourists think it is worthwhile to revist Sichongxi hot spring park over and over again, and they are willing to recommend Sichongxi hot spring park to relatives and friends to visit. Sichongxi hot spring park is a good recreation area suitable for family members of various ages.
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