The Impact of Website Interactivity on the Continuing Usage of Agriculture Electronic Commerce
碩士 === 國立屏東科技大學 === 資訊管理系所 === 105 === This research was based on the theory of Expectation Confirmation Theory (ECT) integrating with IS Success Model. It considers the website interactivity of the Agricultural Electronic Commerce and how it has influenced the Degree of Confirmation. This study pro...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/y3g2gz |
| Summary: | 碩士 === 國立屏東科技大學 === 資訊管理系所 === 105 === This research was based on the theory of Expectation Confirmation Theory (ECT) integrating with IS Success Model. It considers the website interactivity of the Agricultural Electronic Commerce and how it has influenced the Degree of Confirmation. This study proposes a set of behavior patterns that can be used in Agricultural Electronic Commerce sites. It focuses on consumers who have been purchasing agricultural products on Agricultural E-commerce sites. There are 261 questionnaires considered for effectiveness. It follows findings found according to the survey: (1) Information Quality and Service Quality have a positive influence on Degree of Confirmation；System Quality and Website interactivity have a positive influence on Degree of Confirmation. (2) Degree of Confirmation has a positive influence on Perceived Usefulness and User Satisfaction. (3) Perceived Usefulness has a positive influence on User Satisfaction. (4) User Satisfaction has a positive influence on Continuing Usage intention.
|
|---|