Investigating the Middle Age Behavior Intentions with Entertaining Fitness System Base on Decomposed Planned Behavior Theory
碩士 === 國立屏東科技大學 === 資訊管理系所 === 105 === This research is composed of Entertainment and Fitness. We investigate the behavior of the middle age according to Decomposed Planned Behavior Theory (DPBT). We develop a system and analysis the result after the middle age used. The result show that (1) “Percei...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2v4n6j |
| Summary: | 碩士 === 國立屏東科技大學 === 資訊管理系所 === 105 === This research is composed of Entertainment and Fitness. We investigate the behavior of the middle age according to Decomposed Planned Behavior Theory (DPBT). We develop a system and analysis the result after the middle age used. The result show that (1) “Perceived ease of use” has significant impact on “Perceived usefulness” (2) “Perceived usefulness” doesn’t have significant impact on “Attitude toward using” (3) “Perceived ease of use” has significant impact on “Attitude toward using” (4) “Attitude toward using” has significant impact on “Behavioral intention to use” (5) “Subjective norm” doesn’t have significant impact on “Behavioral intention to use” (6) “Perceived behavioral control” has significant impact on “Behavioral intention to use”
The conclusion of the research is the middle age thinks the more ease of using the system, the more highly appraise it is. And the more highly appraise, the more want to use. The middle age willing to pay the cost to use system. The data show that 87% subject willing to keep using the system. 96.8% subject hope their life has the system. So the middle age take a positive attitude toward the system compose of Entertainment and Fitness.
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