The Attribute Confirmation of Tourism Image of Hsiao Liouciou-Using Attribute-Key - IPA

• Main Authors: Chen, Wei-Yen, 陳韋延
• Other Authors: Liou, Tzi-Li
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/4q8cch

碩士 === 國立屏東科技大學 === 休閒運動健康系所 === 105 === This research is conducted by questionnaires for analyzing the Hsiao Liouciou island tourism image from its tourists. The purposes of this research are: 1. To find out the current development of Hsiao Liouciou island tourism image. 2. To find out the tourists who are from different backgrounds whether show any difference in Hsiao Liouciou island tourism image. 3. To evaluate the suggested things which requires improved seriously about Hsiao Liouciou island tourism image. Discovering the critical attributes of Hsiao Liouciou island tourism image by IPA for providing a specifically prior direction about inspecting, restructuring and improving its tourism image under a resource-limited circumstance. Moreover, the results of critical attributes also can be provided as its tourism policy and finding out the potential business in this island with a goal of sustainable development. Based on the results of this research, it can be suggested that: 1. Hsiao Liouciou island tourism is majorly on natural sightseeing, but its shopping, food and culture require improvement. 2. Tourists show a low degree of satisfaction on shopping, food and culture. For improving its tourism image, this research suggests that the bureaucracy of tourism can guide local business to improve the quality in shopping and food, and work on developing its specific culture. 3. People who have bachelor degree or higher put a higher standard on expected general service attitude and activity. This research suggests an improvement in the quality of entertainment and service.