| Summary: | 碩士 === 國立臺灣體育運動大學 === 運動事業管理學系碩士班 === 105 === The purpose of this study aims to explore the relationship among travel motivation, course attraction, and the destination choice in their golf holiday. Taking the participants who have ever participated in the golf holiday as the research object, and utilize the modified scale as the research tool to carry out the questionnaire. A total number of 450 questionnaires are involved and 389 valid questionnaires are returned to the research. The effective questionnaire is 86%. According to the actual survey data, descriptive statistics, independent sample t test, single factor variance analysis and typical correlation analysis are taken to process the raw data with SPSS20.0 software for Window Chinese edition.
The results of this study are summarized as follows.
According to the results of this study, participants in golf holiday are mostly 51-60 years old, who are mainly have their own companies, monthly income is over than NTD 80,000 as wealthy group, and they have higher education background. In the variants of golf characteristics, visitors will be mostly involved in golf holiday for the golf match, and arrange by themselves. Participants who were in golf vacation 1-2 times a year in the past year are the majority group. Their recent golf match were hold in domestic, staying 3-5days.
In terms of travel motivations, tourist are highly agree with “relieve pressure “. In another aspect for course attraction, they are fascinated for its reputation. For considering the location, professional factor is their first priority to select.
Different variant of the background, the tourists segment at age of 31-60 have particular preference to the golf course higher than the age above 70. The tourists attending the match 3-4 times in the past year have the particular preference for the course reputation is higher than those attend 1-2 times. Tourists staying at the destination in between 6-7 days have the preference for the unique culture assets and particularity to the golf course higher than those staying below 2 days in recent golf holiday.
A recent golf holiday is organized by a travel agency for tailor-made, and its preference for "golf course reputation" is significantly higher than those organized by tourist's package. As well as the recent participation have the "familiarity" preference in the domestic golf resort are significantly higher than the tourist area traveling in the "Southeast Asia".
There were significant positive correlations between the travel motivation, the course attraction and the choice of destination.
According to the results of the study, it is recommended that sport tourism industry to develop the potential customers, to enlarge the overseas market for golf tourism, to emphasize the tour for relaxation and experience of the body and spirit. It is proposed as well for future related research to the object, research methods and research recommendations at the end.
|
|---|
