| Summary: | 碩士 === 國立臺中教育大學 === 文化創意產業設計與營運學系事業經營管理碩士班 === 105 === Under the tide of globalization, universities face the internal environment impact such as education marketization, knowledge economy, international competition and the expansion of the number of universities, the tide of the minority, the reduction of the government subsidy, etc., Forming the dilemma and challenge of university management.
In this study, the author first analyzes the current situation of the university's management and operation in the university by interviewing and observing methods. Furthermore, using the case study and TRIZ to innovate the inventive method to find out the difficulties and problems of the University's site management and management. And put forward the solutions; the three use the multi-criteria analysis to prioritize the solutions. Finally, the paper puts forward the short, medium and long-term improvement plan for the university campus business management problem for the reference of the university.
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