| Summary: | 碩士 === 國立清華大學 === 經濟學系所 === 105 === This paper attempts to investigate the factors that affect the attendance in Major League Baseball (MLB). In particular, we focus on how rivalry series, uncertainty and luck factor influence the attendance. This study considers 30 MLB teams in the period from 1986 to 2016, and adopts the number of games as weight to create the independent variables of visiting teams. This would reflect how the rivalry series play a role determining the attendance. Furthermore, the present study also incorporates various types of measures. Moreover, we utilize the advanced data, BABIP, to establish the luck factor. Our empirical results show that although rivalry series is not significant, the sign implies attendance may like to see home team beats the visiting team. Additionally, the factors about uncertainty reflect that attendance prefers the home team to winning the game and the luck effect is negative and significant on attendance. In other words, the conclusion indicates the attendance prefers certainty not uncertainty. Therefore, this also explains the attendance likes to see home team wins the game but the victory is not due to luck factor.
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