The research of shopping mall’s business strategies under E-commerce development: A case study of shopping mall A

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 105 === Taiwan’s online shopping industry is currently booming and continues to threaten the performance of physical stores (department stores). As technological innovation expands and consumer habits gradually change, the competition between online shopping and ph...

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Bibliographic Details
Main Authors: Chang, Wei-Cheng, 張偉正
Other Authors: Yu, Shih-Ti
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/kn7k4r