Innovation Strategy for the Department Stores Incorporating New Technology

• Main Authors: Chen, Yu-Jen, 陳佑任
• Other Authors: Hung, Shih-Chang
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/zxn4hx

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 105 === This paper attempts to start from scientific and technological innovation, consumer sentiment level, explore the interaction between the daily life of the public and consumer behavior of the change. In particular because of the popularity of mobile devices as well as the community the rise of the web site will not only change the way the information dissemination and also makes the retail users and customers, the old forces relations, a new era of retail comes of age. In this new era of retail sales in department stores or shopping in the consumer journey itself the role and positioning and are unable to use the existing mode to map. After all traditional retail is economies of scale, and stress, new retail market share in areas with a focus on individual economic, customized to use the data for parts inventory of modern logistics with online line Nakedness integrated sales system and eventually to build a consumer-centric C2B market. In this new age of retail sales of department stores business industry, although obviously is a crisis, but is also a turn for the better. To align with this group because technology innovation and change shopping ideas and shopping habits in the consumer public, continued to maintain close contact with the Department Store retail business is of course necessary to use force to take advantage of the rapidly evolving technology in the retail consumption through a more in-depth data gathering and analysis to the consumer angle is the starting point that can satisfy the needs of the day-to-day life of the commodity problem solution proposal which in turn forecast customer next possible actions to be ready for the customer surprises and moved; and also by some novel technology your device with hearty software services, enhance consumer public in department stores, shopping pleasure and convenience. This will enable in the competitive retail market, continued to maintain the attractiveness of the consumer public to allow business performance to the upper floor.