A Study on Exploratory Online Music Information-Seeking Behavior

• Main Authors: Lin, Shu-Yu, 林書宇
• Other Authors: Pu, Hsiao-Tieh
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/2md2yn

碩士 === 國立臺灣師範大學 === 圖書資訊學研究所 === 105 === Music listening is an important leisure activity for general public. With the rapid growth of online music and related services, more and more people tend to listen to online music rather than music from traditional channels. Meanwhile, people’s music interests are dynamic changing and the need for new music is commonly found in music seeking. Unlike searching textual information, people often find it difficult to express their needs by keywords, particularly they have no clues in new or unknown music finding. Such seeking process was termed as music exploring in this study, and the researcher attempts to collect new music finding data from the subjects of 18-45, and analyze their motivation, needs and searching process. This study used multiple research methods. Questionnaire method for collecting data about users' online music listening habits and using experiences. Diary method to record users' motivation, needs and seeking process about new music exploration in daily life. Experiment method use the same scenario to compare differences between every participants' seeking behavior. And interview for getting more implicit information from users. In the end of data collecting stage, we received 951 questionnaire answers and had 15 research participants. Results show that most of the users prefer to listen to music while they're staying at home or moving, and tend to listen to music alone in the night. According to the data, we can clearly find out that devices which users used more to listen online music are smart phones. YouTube is the most popular service followed by online music services such as Spotify, KKBOX etc., and top genres are pop, rock, indie music. In addition to that, there are 2 types of new music exploratory motivation, Individual factor & Social factor. The main source of new music information is encounter, but still, over 50% of users would explore music initiatively. Services user used to explore music also as same as what they listen to. In the music exploratory process, except for the keyword search, users would greatly browse information (Top ranking charts, genre catalogs etc.) served from online music services, and would be more willing to try the music they might interest in, even the music differ from what they love. Exploratory music seeking process could be a linea process or not. In the process, every behavior all connect and effect to each other, and boundaries between steps are fuzzy. In the end of this study, we present a model of exploratory music seeking process and suggestions to users and online music services for improving their services about music exploration.