Business Strategy Research of Local Type Cultural Industry in Comprehensive Community Development:A Case Study of Setouchi Triennale in Japan

• Main Authors: Wu, Pei-Shan, 吳佩珊
• Other Authors: Dong, Tse-Ping
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/vtywx3

碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 105 === After the Taiwan economic blossom in the 1990s, the rapid development of urbanization led to the decline of the village, the outflow of the population and the traditional industries and handicrafts continue to shrink. However, with the transformation of global economic development, Taiwan's manufacturing advantage is no longer, so began to review another way of competitive value. In 2002, the "cultural and creative industry development plan" was proposed, and in 2010 the "Cultural and Creative Industry Development Law" was legislation passed. In line with the Comprehensive Community Development and cultural industry policy development, Taiwan in an attempt to create new industrial economy, new business opportunities and growth. Based on the evolution of cultural policy, theory and practice of the Taiwan comprehensive community development as a whole, this study analyzes the relationship between the community arts and local type social enterprise with the Setouchi Triennale as the actual case, indicates the importance of local cultural resources management, finally puts forward the strategy how to enhance the development of local type cultural industries and provides a sustainable business model of local art festival to achieve the practice of local activation and economic advancement in a balance way.