A Study on Stickers Designed by Mobile Instant Messaging Application LINE-The Case of Popular Singers in The 1970s and 1980s

• Main Authors: Cheng, Yen-Ling, 鄭雁菱
• Other Authors: 廖偉民
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/f5dzu6

碩士 === 國立臺灣師範大學 === 設計學系 === 105 === Smart handheld devices are popular. Varieties of applications make communication unrestricted by the time and space.Taiwan has 80% of the people to buy handheld devices. Those people will install mobile instant messaging and choose to use "LINE app".The sticker functions in the application replace the text message and add richness in the expression of emotion.This communication model has become a new trend in social life. Aging society extends elderly industry, middle-aged and older adults’ growth rate of buying handheld devices is significantly higher than that of all ages. The potential and the prospect in future will develop a new communication model of mobile instant messaging."LINE app" has few sticker designs for middle-aged and older adults.Middle-aged and older adults can't resonate in the fashion sticker.This research will design stickers of popular Taiwanese singers in the 1970s~1980s for middle-aged and older adults.The designers using card sorting method to study, then they use expert validity to classifies variety of styles.Finally, the designer using paired comparison analysis design a questionnaire to explore middle-aged and older adults what they need and style preferences.In according to the samples collected in this study, the expression techniques design stickers is based on simulation, line segment and color swatch.This study based on the results chooses the expression techniques of color swatch to design stickers, it is higher readability for middle-aged and older adults who deteriorate of eyesight. Popular music and TV singing programs were focus of life entertainment when they were teenagers in the 1970s~1980s. "Taiwan style music" introduces : Fung Fei Fei, Teresa Teng, Liu Wen Zheng, Cui tai jing, Yu yar, Qing Shan, Fei Yu Qing and Luo Da You in the website. This study chooses the eight signers to design stickers. This kind of stickers lets middle-aged and older adults blend in with technology."Recall memory" in this study is different between other studies. This is a contribution to the study of the aging society’s digital life.