A Study of the Relationship Between the Innovation of Cosmetics Packaging Design and Brand Equity – An Example of Korean Cosmetics Brands
碩士 === 國立臺灣師範大學 === 設計學系 === 105 === Nowadays cosmetic products are a necessity for the female population. Not only does it enhance female beauty also boots confidence. According to a 2014 survey, the cosmetics market demand surpassed NTD220 billion in Taiwan (Customs Administration, Minstry of Fina...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zxr5eh |