A Study of the Relationship Between the Innovation of Cosmetics Packaging Design and Brand Equity – An Example of Korean Cosmetics Brands
碩士 === 國立臺灣師範大學 === 設計學系 === 105 === Nowadays cosmetic products are a necessity for the female population. Not only does it enhance female beauty also boots confidence. According to a 2014 survey, the cosmetics market demand surpassed NTD220 billion in Taiwan (Customs Administration, Minstry of Fina...
Main Authors: | Hsu, Ting-Wei, 許庭瑋 |
---|---|
Other Authors: | Yen, Jen |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/zxr5eh |
Similar Items
-
A color study on the packaging design of Korean brand cosmetics -Focusing on affordable brands for female consumers-
by: Wen Fang, et al.
Published: (2021-01-01) -
The Research of Brand Equity and Market Segmentation--Using Six Brands of Cosmetics as an Example
by: Ming-Yi Yang, et al.
Published: (2005) -
Brand Development Strategy of Korean Cosmetics Brand in Taiwan-The Example of AMOREPACIFIC Corporation
by: Halin Shin, et al.
Published: (2014) -
The Study of Chain Cosmetic Brand Management And Marketing Strategies – An Empirical Analysis of Korean Cosmetic Brands
by: Chia-Hsuan Ku, et al.
Published: (2013) -
THE STUDY OF AFFECTING FACTORS IN COSMETIC BRAND EQUITY
by: Cheng-Chung Wen, et al.
Published: (2002)