Why is not the cabin crew unhappy ?? - Beautiful Cinderella's tears

• Main Authors: Yang, Hsiu-Man, 楊秀滿
• Other Authors: Wang, Kuo-Ching
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/g6sj45

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 105 === In response to the global phenomenon of people beginning to pay more attention to living life and leisure travel, as well as the growth of the air travel market, the aviation industry is undergoing vigorous expansion. In recent years, due to rising labor awareness, enterprises want sustainable management. Giving employees a happy and enterprising workplace is an important part of organizing human resource management practices. This study explores flight attendant workplace satisfaction and establishes indicators and indexes of flight attendant workplace satisfaction. This study uses qualitative and quantitative research methods. In the qualitative research part: first with local airline staff members who have previously served as flight attendants, with staff members currently in charge of managing flight attendants or training instructors, and finally, with senior flight attendants in depth interviews were conducted. In the quantitative research part: According to the depth of interviews with aggregated data, the design of the questionnaire survey with an emphasis on domestic airlines' flight attendants to conduct a questionnaire survey to investigate flight attendant job satisfaction indicators and estimate job satisfaction. Finally, according to the results of the study, we will create key indicators of the workplace satisfaction of the cabin crew, leading indexes, and trailing indexes to effectively improve the satisfaction of the cabin crew members, so that the workplace has a more completely positive psychological atmosphere – more happy and more enterprising – to enhance enterprise competitiveness.