Evaluating the Performance of the General Marchandise Retails in Taiwan- Using Data Envelopment Analysis

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 105 === Abstract:In recent years, the general merchandise retailers in are facing changes in the business model and innovation in product marketing, such as convenience stores, supermarkets, discount stores, department stores, which have become parts of the daily life...

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Bibliographic Details
Main Authors: Jeng, Meng-Fu, 鄭猛夫
Other Authors: Lee, Hsuan-Shin
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/62b3mf