| Summary: | 碩士 === 國立臺灣海洋大學 === 航運管理學系 === 105 === In the past three years, the number of cruises in the Asia-Pacific region has increased by 12%, and number of passengers have increased by 23.6%. This shows that the developing trend of large-scale cruise operation in the Asia-Pacific region.It is worth noting that the cruise market in the Asia-Pacific region is ranked first in China and second in Taiwan, and it is clear that the development of cruise ships in Taiwan is great important. In order to ensure sailing and berthing services smoothly for international cruises, cruise supply chain market demand has arisened, and led to the cruise industry's appreciable economic benefits. It can be used as also become an extension of Taiwan's cruise economic benefits. This study is mainly based on the results of the study proposed international cruise in Taiwan, to promote the cruise supply chain market, the relevant implement strategies.
In this study, empirical analysis of Analytic Hierarchy Porcess(AHP)shows that the ranking of the four dimensions of the market development strategy of cruise supply market in Taiwan is "Promoting policy and international standards", ” Efficiency optimization of port”,” Improve operational capacity”, “Industrial cooperation and development”. There are thirteen indicators shown in the assessment of the Taiwan cruise supply market, the most important of the first five indicators is “Revision of customs and quarantine procedures”,” Imitate the international professional terminal industry experience”,” Open private participation in port construction and management”,” Establishment of cruise supply chain business association”,” Development of cruise logistics center”. Through the establishment of the evaluation index, this study can provide relative objective data on the laying strategy of the cruise supply market in Taiwan, and provide concrete suggestions for the future development strategy of Taiwan's cruise supply chain market.
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