A Study of Applying Technology Aceptance Model to Augmented Reality for Cultural Products of Wu Fu Chain Suei

• Main Authors: CHEN, CHIA-LE, 陳嘉樂
• Other Authors: LU, SU-JU
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/38118825455084916988

碩士 === 國立臺北教育大學 === 數位科技設計學系(含玩具與遊戲設計碩士班) === 105 === The research on Augmented Reality (AR) technology is applied to the cultural products, and the development of digital cultural products is carried out in the background of Wu Fu Chain Suei in the culture culture of Taiwan's Wangye culture through the mobile device. It’s characteristics will be the essence of cultural goods to increase their vivid and deep impression of the function and by the interaction between users and cultural products, to increase the positive emotional impact, to give the value of cultural goods and enhance the interaction of interactive features, so that users Experience the process of understanding the culture of the Wu Fu Chain Suei. Based on the questionnaire survey and the interview method, the survey was conducted by 40 people in the city of the new god of the city of Wangbei. According to the technology acceptance model, Perceived Usefulness, PU, Perceived Ease of Use, PEOU, Attitude The use of behavior and the purpose of Intention to Use and other four facets, to explore the public for the acceptance of digital cultural products, while the interview by the user to improve the cultural products or new features such as recommendations. The results found: First, First, through the interaction with the digital culture of cultural can produce the culture of the Wu Fu Chain Suei interest.Second, Users are generally recognized and willing to use the pattern of digital cultural Products. Third, the contents of the import of cultural products is helpful Users are aware of Chitose information. Fourth, will not be affected by gender differences affect the user experience the feelings of digital culture.Therefore, the research and development of digital culture products on the user acceptance and awareness have a positive impact in the future can be provided for the application of digital technology for cultural products design reference.