| Summary: | 碩士 === 國立臺北大學 === 公共行政暨政策學系 === 105 === In recent years, Taiwan is blooming in sightseeing tour. The enterprise persued profit-oriente gradually become public service of the government and nonprofit organization. With the increasing demand for sightseeing. Government actively promote culture industry, speciality cuisine, festivals, famous scenery, city marketing to enhance Taiwan's international visibility. Many events and exhibitions due to be born. Such as Taoyuan Lantern, Kaohsiung World Games, Hakka Tong youth attract tourists to come join the festivities. To facilitate administrative efficiency and social welfare, Government Funded Nonprofit Organizations (GFNPOs) which has the pursuit of social welfare implement particular public policies or policy objectives.
The Taipei City Government held the 2010 Taipei International Flora Exposition(TIFE). With the ending of Taipei Expo Park. To continue Taipei’s Expo Park sightsee Marketing, The Taipei City Government funded The MICE Industry Development Foundation of Taipei (TMDFT) to assist in planning the marketing of Taipei Expo Park. Therefore, TMDFT began to engage in number of exhibitions and activities. In addition to encouraging community participation, also held large-scale international exhibitions and sports events. Promotion of tourism boom Taipei Expo Park.
TMDFT was established after 2010 TIFE ending. Although the active promotion of tourism marketing Taipei Expo Park, is still subject to many doubts. The government need to grant an annual budget of maintenance and management of Taipei Expo Park. Faced with the political wave of criticism, the media and society, Taipei Expo Park Foundation believes that urban residents use the "public goods" in. Everyone should enjoy equal rights to visit the Taipei Expo Park. In addition to considering the expenditure side and the income side, the economic value of the surrounding area led to related industries should also be included in the project evaluation.
From the point of view of the non-profit foundation, analysis Taipei Expo Park benefits brought by tourism. However, the public, experts, politicians figure on the business view Taipei Expo Park differences. To expects exhibition foundations for effective control of overhead costs Foundation. Taipei City Government decreasing TMDFT grants and budget year by year. TMDFT announced to "self-financing" and "balance" as the operational goals. The gradual transition to promote the MICE industry development, encouraging innovation and entrepreneurship and related industries continued presence and co-operation of civil.
Research related to the Foundation in the past, mainly in the case as a non-profit organization marketing discussion. With the increasing demand for national tourism, the government 's tourism policy are becoming more diverse. The Government began to set different from the civil nonprofit, public sector supervision of GFNPOs. In this study, to become the GFNPO marketing opportunity－Discussion on the GFNPOs marketing from the TMDFT case.
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