Opening up a Successful Hostel in Bangkok Thailand

• Main Authors: Piranpas Traitilanun, 崔培然
• Other Authors: Chun-Yao Huang
• Format: Others
• Language: en_US
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/9at4f2

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 105 === The business plan,“Opening up a Successful Hostel in Bangkok Thailand” will study on the opportunity and feasibility for establishing a total of 200 square meters hostel in Bangkok Thailand. Our strategy is to build an impressive hostel that is not just only a place to stay but also the place where people meet new friends and experience the local Thai atmosphere. The marketing of the Cloud Nine Bangkok hostel will be built around the core value that we will offer to customers. Although there is more and more hostel in Bangkok, we will use our competitive advantage to build and expand our customer base. Our business model is based on the booking over the website. As those sites are also intended to increase brand awareness, we require giving all the services information including what we offer more than competitors’ to make them feel that they’re getting some added value. Moreover, our mainstream of income will come from online sales. Thus, we aim to be best review hostel in Bangkok, and that will become key to future sales. However, the quality of services in this industry have always been better, with our strategies of advancement, we are ready to grow with the market. Finally, from the operations and financial plan, we could estimate the profit made in running the hostel and possibility of future business opportunities.