Business Model Innovation for Telehealth Service from an Operations Strategy Perspective: A Case Study of a Telehealth Center in Taiwan
碩士 === 國立臺灣大學 === 商學研究所 === 105 === The increasing need for telehealth services raises concern on the analytical processes of telehealth in different perspectives, including the fields of operations and strategic management which are usually applied to manufacturing industries. Therefore, this study...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/723582 |
| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 105 === The increasing need for telehealth services raises concern on the analytical processes of telehealth in different perspectives, including the fields of operations and strategic management which are usually applied to manufacturing industries. Therefore, this study integrates the concept of strategic alignment and operations strategy generation to provide a new angle to innovate the business model of telehealth implementation.
The case study method is chosen for this study, and a three-layered framework is incorporated to evaluate the telehealth center. The first model assesses the strategic alignment of value configurations to examine the consistency of strategic design of the target case; the second model takes the expected configuration developmental directions and constructs an operations strategy refined for telehealth to indicate operational areas of focus; the third model then consolidates the objectives generated from the previous models to further produce a new business model through model innovation techniques.
The results of this study aim to provide a referential improvement route that is specially designed for telehealth services development from the operations strategy and business model innovation perspectives.
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