Word-of-Mouth Effect between Physical Attractiveness of Popular Fashion Bloggers, Post Content and CVPA of Consumers--- The Case of Facebook Fan Pages
碩士 === 國立臺灣大學 === 商學研究所 === 105 === Nowadays, social media are gaining vast amount of attention in the context of public relation management by both organizations and individuals. This phenomenon is evident with numerous successful examples in practice. One of them is the well-known Facebook Fan Pag...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wxh5am |