An Application of Conjoint Analysis to Consumers Attributes－A Case Study of Department Stores Dealer

• Main Authors: Chen-Hsiang Chien, 簡鎮祥
• Other Authors: 任立中
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/6k4hs9

碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === In this paper, the database of department store dealers is case study. We use the logistic regression to estimate the preference. RFM model will help us understanding the data. Most member only consume one time in 5 years. This means the cookware, knives and vacuum jug are durable goods. The consumers’ preferences are dynamic. The brands are usually dislike or no effect. During the two food safety of oil problems, the consumers prefer developed country brands. The consumers dislike Italian made in the first food safety problem due to the problem Italian extra virgin olive oil. Celebrity recommend is the safe symbolism in the food safety problems. Exteriors became most exteriors no effect or most exterior dislike during the food safety problems. Price ratio is the main attribute in the supermarket. Mall usually have no attribute in this research. Consumers in the mall is stochastic purchase.