An Application of Conjoint Analysis to Consumers Attributes－A Case Study of Department Stores Dealer
碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === In this paper, the database of department store dealers is case study. We use the logistic regression to estimate the preference. RFM model will help us understanding the data. Most member only consume one time in 5 years. This means the cookware, knives...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6k4hs9 |