Research on the Motivation for Participating in Collaborative Consumption from Multiple Perspective View

• Main Authors: Zhe-Wei Li, 李哲維
• Other Authors: Yuh-Jzer Joung
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/44833894650467945967

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 105 === Collaborative consumption, also called sharing economy, has grown rapidly in recent years. Collaborative consumption is a kind of marketplaces which consist of two different groups, including suppliers and buyers. To better understand the behavioral characteristics of participants in collaborative consumption, this study aims to investigate the determinants of participation in collaborative consumption from a multiple perspective view, which differentiates participants into suppliers and buyers. Four determinants of participation in collaborative consumption are proposed. This study employs survey data gathered from people who have experience in Airbnb service. The results from suppliers (hosts) and buyers (guests) show that the determinants vary from different groups in collaborative consumption. For suppliers, economic benefit is the prime reason for them to use collaborative consumption service, followed by social benefit and sustainability. However, for buyers, the most important determinant is hedonic, and economic benefit has effect on the participation. Social benefit and sustainability are not reasons considered by buyers. Finally, research and practical implications are discussed.