| Summary: | 碩士 === 國立臺灣藝術大學 === 電影學系 === 105 === Europe is the birthplace of cinema, and European films are also the pioneers of the
movie industry. Facing the emergence of U.S. Hollywood after World War II, European
governments started to promote local film industry as a goal of developing nationality
and culture to resist Hollywood power. Therefore, European films are engaged in such
national mission of exporting local culture and sustaining national film industry, and
also offering subsidiary for foreign film distributors to expand oversea film market.
Taiwan had been one of the most important marketing strongholds in Asia for European
film. It has cultivated a bunch of loyal audience in Taiwan through well-known
European film festivals hold such as Taipei Golden Horse Film Festival and French
Film Festival and importing European films by local film distributors continuously.
The object of the research is taking Taiwan as a case to analyze the status of
European films’ international distribution and current difficulties. This research
explores the experience of the European films distributors in Taiwan, and to analyze
European films’ strategy of oversea film distribution and future development. This
research also figures out that under Hollywood’s threat, European disadvantaged
language and economic recession in Europe, how oversea distributors collaborate with
local production team to promote films, and then to achieve the mission of promoting
and develop local culture successfully.
The purpose of this research is to provide Taiwan film studio and local government
a reference for planning of local film distribution and marketing strategy to face China’s
commercial film power in the future.
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