Research on User Visual Experience of car travel application in E-commerce

• Main Authors: ZHOU,HAN-LIN, 周漢霖
• Other Authors: FU,MING-CHUAN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/7n4u4k

碩士 === 國立臺灣藝術大學 === 視覺傳達設計學系 === 105 === The e-commerce has become the mainstream of the society in the ever-changing Internet era, and digital information has replaced the traditional lifestyle gradually. People can get everything they want by making simple operations with a mobile phone. The study goes around the following three points: 1. Discussing about the analysis of high-profile automobile traveling App. 2. Discussing about the brand image of high-profile automobile traveling App. 3. Discussing about the comprehensive results of high-profile automobile traveling App. It starts from the perspective of visual communication, to study the four most influential automobile traveling Apps in Chinese mainland at present. This paper takes the questionnaire survey as the main research method, and makes investigation and summaries after making analysis of the basic information kind of problems, the operation kind of problems, the design and the function kind of problems, thus obtaining the data. And then it uses SPSS software to summarize and analyze the data obtained from the questionnaire, to obtain accurate and credible conclusions. In general, the most basic information in the interfacial design of App software includes the definition of information, the convenient degree for access to the place for registration, the display of commonly used functions and prompt of input method, in addition, the evaluation of service also plays a very important role in the promotion and application. The overall visual effect and aesthetic feeling of the interface have direct influence on user preference, which even affects the final choice of the brand finally. Therefore, it proves that comprehensive analysis and image design should be made from the feeling and user experience of electronic interface of visual design. It is concluded according to the research results that: 1. the frequency of using car-hailing apps varies with the age, work and gender. 2. The clear positioning of the brand in the market determines the future development of the enterprise in a certain sense. 3. The visual design, interface aesthetics and functional operation have direct impact on the using frequency and user experience of the product.