| Summary: | 碩士 === 國立臺灣科技大學 === 財務金融研究所 === 105 === In February 28,2015, formal CCTV journalist Chia, Jing published a documentary " Under the Dome", a focus on the complaint around the air pollution haze. Instantly, this issue raised attention to the air pollution and live environmental concerns; not only to the mainland China but the whole world. This documentary focused on the severe problem of air pollution caused by traditional vehicle emission, also leading to a high degree of attention in the electric car industry. The China government understood the importance of the electric car industry in which technology is not like the fuel using car. These need the long term accumulation of the technology support and the wish to catch up the technology of the electric car with the US, Japan and Germany countries.
When Tesla launched the performance version of electric vehicles, the electric car instantly become a noble means of transport. However, the limitation of the charge time and driving distance concerned lots of customers. In most areas of the world, there are not enough charge stations which means there are little numbers of the population which own an electric car confidently. In the electric car market, only Tesla can reach 400 mileage by single charge. Other brands can only reach around 200 mileage. By this mileage, it can only meet the demand of local commuters. If over the range, the driver could be afraid of the mileage, which is commonly known as "mileage anxiety disorder".
To research, develop and go on with the production of the electric car, the business requires lots of funds. Not many brands like Tesla can get the support from government or business. These manufacturers need the united operation model to get the funds to support their production of electric car. In Europe, China and the United States there are some depots introducing the electric car by strategic alliances of the time sharing leasing mode. However, unlike shared bicycle rental, there are restrictions on electric car unique inherent. There are three key technologies involved with the electric car: battery, motor and electrical control which is the main focus that helps the performance quality of the electrical car. In the procession of the research and development of the electric car, the manufacturers needs funds to support it. The time sharing leasing mode will help the electric car manufacturer not just get some finance support but also improve the acceptance by customers on the lower cost.
This case is focusing on the strategic alliance by new energy car businesses and OEM manufacturers. For the new energy car business, they would like to increase the sales of electric cars with more customer driving experience; the OEM manufacture would like to have the ticket to enter this market. This study is based on the promote of the electric car, to evaluate the industry development and the strangely alliance with timing sharing leasing mode. It also discusses the difficulties and challenge of the time sharing leasing mode in the operation system.
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