| Summary: | 碩士 === 國立臺灣科技大學 === 資訊管理系 === 105 === Due to the recent popularization of the use of the mobile devices, the Instant Messaging (IM) has significantly changed the way people communicate. Following the increase of user’s stickiness of messaging app, many people, companies and blogs are now talking about chatbots. Businesses and organizations like Google, Facebook have announced the implement of chatbots. Chatbots can be useful for a large set of applications such as e-commerce, education, entertainment and so on.
However, there are a limited number of studies exploring the factors influencing user’s adoption intention of chatbots. In this research, we attempted to exploit the factors effects on user’s intention. We combined the TAM model with Information System Success model and Interactivity to develop our research model for investigating user’s adoption intention of chatbots.
By using an online questionnaire, we found that information quality, system quality and interactivity are positively related to the user’s adoption intention of chatbots. Finally, conclusions and suggestions were derived based on the survey results. This result of this research can be useful to the company desiring to implement chatbots in the future.
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