| Summary: | 碩士 === 國立臺灣科技大學 === 管理學院MBA === 105 === The concept of "E-learning " emphasizes the importance of self-directed learning through digital enabled, which transform the learning process into the exploration of fun and the return to the original goal of learning. This case describes the CEO of Hahow Mr. Jiang engaged in social entrepreneurship , in the limitation of today's traditional education and academic system , the happiness of active seeking for knowledge is replace by the pressure of passive learning, interdisciplinary of learning barrier is too high and all kinds relative problems, trying to launch an innovative e-learning educational platform to encourage learners to discover their own potential and then break through the old framework between teaching and learning, allow everyone can share the talent and knowledge more effectively.
In order to fulfill his ideal of education, Mr. Jiang established Hahow in 2015, an online teaching platform for teachers with teaching and sharing skills to simply record 1 to 3 minutes of introductory videos to explain to public about the expected content of courses before lunched. During the fund-raising period, students can discuss the future course and its content with the teacher so that the future of the course can meet the market expectation and meet the students' real needs. Hahow platform develop a wide range of courses, so more learners can access to those things didn’t been taught in school, and become a way of self-exploration at the same time.
The case is adapted Harvard Case Study research method to discuss the following issues: Business model、Social entrepreneurship、Value co-creation、E-learning , and so forth. The case will be also explored on the viewpoints of: how Hahow designs and develops beyond-profits business model; how Hahow uses its resource at hand to maximize the effects and efficiency, continually seeking opportunities to solve social problems for their mission; how the goal of value co-creation achieved through the establishment of value co-creation cornerstone by crowdfunding; Ultimately, how the platform creates the “good” and “profound and long-lasting” positive influence on society and education with E-learning.
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