Attitudes toward Online Shopping Intentions Using Extended Technology Acceptance Model: A Comparison of Developing and Developed Country

• Main Authors: AURELIA KUKUH, 高秀珍
• Other Authors: Shi–Woei Lin
• Format: Others
• Language: en_US
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/895esm

碩士 === 國立臺灣科技大學 === 管理學院MBA === 105 === The rapid proliferation of the internet uses increasingly penetrates our daily lives. It gave rise to the business concept of electronic commerce (e–commerce), which has become a common phenomenon nowadays, as organizations and individuals purchase commodity and services online. However, there are very limited studies to investigate factors influencing individual’s online shopping intention in different country classification groups, namely developed and developing countries. Most developing countries, however, have poor technology and communication infrastructure compared to the developed countries that might affect their consumers’ behavior. In this study, extended–technological acceptance model (E–TAM) is used to test whether the theoretical relationship between beliefs and intentions is different for consumers with these two distinguished country characteristics and to suggest some improvement for business practices in each country. Results of this study has identified different factors that encourage consumers from different countries to do online shopping and suggested a new framework that might be addressed by other researchers in the future.