| Summary: | 碩士 === 國立虎尾科技大學 === 工業管理系工業工程與管理碩士班 === 105 === Cost evaluation is one of the entrepreneurial models. The evaluation in this study is based on visual observation and sample estimation. In addition, the analysis on the beverage store consumption behaviors of consumers was discussed, with the questionnaire survey method employed to obtain consumers opinions. The value of existence was evaluated using regression analysis and null hypothesis chi-square test. The visual model was used to assess the flow of crowds. It was found that product sales rates, to some extent, increased within given time. During the testing process, the visual values and temperatures showed no correlation. On the contrary, the crowds were concentrated during lunch and the rush hour after work, reaching the significant standard of above 50%. The first part consists of Chi-square Test and Z Test carried out to verify the gender ratio and average consumption age ratio; the second part consists of consumption amounts and current operating income, with a considerably significant minimum amount (L) and maximum amount (H) in linearity; in the third part, Chi-square Test and Z-test were employed to verify the stores’ main products comprising over 40% of the total. Given the circumstances with the standard set at α=0.05，the verification results show that CSFC and 50 Lan’s main products had more significance, while Tea & Magic Hand showed no significance. Given sufficient data during future development, it is expected that a forecast on ideal values can be made.
Related data was first collected in this study as the statistical basis. Through the compiled questionnaire analysis, the operators’ business model and costs were analyzed, further taking into consideration the impact on consumers’ actual purchases. Simple Excel software was used to effectively analyze the predicted and evaluated effects on entrepreneurs. Secondly, the actual survey was conducted to predict the entrepreneurship funding as the basis and calculate the basic conditions of recovery of principal.
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