Adding Innovation Diffusion Theory to Technology Acceptance Model: Understanding Consumers''Intention to Use Biofuels in Vietnam

• Main Authors: Tran Thi Cam Thuy, 陳氏錦翠
• Other Authors: Man-Shin Cheng
• Format: Others
• Language: en_US
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/d77ey8

碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 105 === Vietnam is an agricultural country and high rates of economic growth in the last decade led to growing energy demands. When the fossil fuel is becoming exhausted, petroleum price is increasing; finding renewable power resource is an essential solution. This study aims to combine the Innovation Diffusion Theory with the Technology Acceptance Model, to investigate factors affecting consumers’ intention to use biofuels. The structural equation modeling technique and Amos program were employed. The relationships between five innovative factors and the perceived usefulness (PU), perceived ease of use (PEU), as well as relationships among TAM are explored. Overall,the research model and the hypotheses were confirmed. PU is positively affected by relative advantage, compatibility and complexity. Observability and trialability have significant relationships with PEU. The results show that PU, PEU have positive relationships with attitude of biofuels, whereas attitude significantly influenced intention to use it.