The Study of Behavior Intention to Use eWallet Mobile Payment in Technology Acceptance Model

• Main Authors: CHEN, I-RU, 陳怡如
• Other Authors: HO,HUI-YI
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/kr9e49

碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 105 === The 21st century into the era of advanced technology and information developed. From the invention of wireless network, payment behaviors reach a new ambit. As mobile payment service launches one after another, market becomes intense and highly competition. Thus, this study used technology acceptance model as research framework to understand whether Promotion incentives influenced on intension to use. Furthermore, expecting the conclusion and suggestion from this study can make efforts on development of mobile payment in Taiwan. The method used quantitative survey method with convenient sampling approach. Participants were Taiwanese who have experienced using mobile payment. A total of 347 samples were valid. Using SPSS 22 conduct data analysis and hypothesis testing. Research findings showed that perceived ease of use is positively influence perceived usefulness. Perceived usefulness, perceived ease of use and Promotion incentives was positively influence the “intention to use” of QR code mobile payment. Promotion incentives is a mediator variable between Perceived usefulness and intention to use. Promotion incentives is a mediator variable between perceived ease of use and intention to use.