| Summary: | 碩士 === 靜宜大學 === 台灣文學系 === 105 === The Yanshui Beehive Rockets Festival was originally a yearly celebration attended by locals in the Yanshui District. It was around 35 years ago that it started to attract attention from reporters and photographers, this gave the event wide-spread media exposure, eventually the town at which the event is held every year became a well-known tourist attraction in Taiwan; Beehive rockets also became what the district of Yanshui is known for. After that, the Beehive Rockets Festival, also known as The Yanshuei Fireworks Festival kept gaining popularity, attracting large number of tourists every year.
Local government saw the opportunity and turned the event into an advertised tour. Questions remain on how transitioning from a local folk festival to an event for tourists affected The Yanshui Beehive Rockets Festival, and whether the local governing body’s constant marketing push was actually benefiting the festival.
The author met and befriended many people born and raised in the Yanshui District and had personally participated in the Beehive Rockets Festival for years. In this article, the author will attempt to analyze the effect of transitioning into an advertised tour on the traditional customs of the Yanshui Beehive Rockets Festival from the perspective of Yanshui’s local.
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