Study on User Service design analysis of Mobile Banking App for TRIZ theory

• Main Authors: HUANG,YU-CHENG, 黃宥程
• Other Authors: WANG, CHE-CHUNG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/72wzmc

碩士 === 實踐大學 === 工業產品設計學系碩士在職專班 === 105 === Mobile Bank APP is a reduced version of digital financial banking, traditional banks are constantly being replaced, the process of service is constantly being simplified, man-made services and virtual digital services, online personal account security, warm service, simple Operation interface and operation process, which is an important key factor influencing the use of mobile banking. Service design is an important strategy which can not be ignored for the financial industry which is currently facing transformation. Based on the TRIZ theory analysis, this paper explores the empirical analysis of Taiwan Bank's banking and customer service design, and analyzes Taiwan's banking industry, Taipei Fubon Bank, as an example. The mobile banking interface design and analysis is introduced into the service design. With the induction, followed by expert interviews, and then developed the future of consumers more preferred service design innovation program model and network questionnaire verification, the conclusion of the study, the future action bank service quality items: security confidentiality, ease of operation, easy to use x, precision with, instant feedback, customization, are affecting the customer bid or use the action bank APP important factor.